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- For Lewes Priory, Sussex, prepared HLF market analysis, marketing and audience development strategy and attendance forecasts for re-development project. Involved consultation with all relevant heritage and tourism organisations and business partners. Review included market analysis of existing and potential for interpretation, learning programmes, events and fundraising. Strategic plan included recommended programme of research, brand identity, marketing and communications and evaluation/monitoring.
- For Kensington Palace, Historic Royal Palaces, prepared HLF market analysis, marketing plan and audience development strategy for re-development project. Strategic plan included marketing communications and evaluation/monitoring.
- For Rochester Cathedral , Kent, prepared HLF audience engagement and marketing strategy. Required to verify classifications of target audiences already identified and assess how best to engage, reach and retain them. Reviewed market and competitor context and all existing visitor data and profiles, consultation with relevant heritage and tourism organisations and business partners plus internal consultation to assess potential for workshops/learning programmes and community engagement.
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